2017 ANNUAL REVIEW

Part I: The year in (financial) review

Last year we opened our books and talked about what it takes financially to start a lower division soccer club.

This ear we are going to open our books again and then, because that isn’t enough, will talk about how promotion/relegation in an American pyramid could impact us and what the jump to professional really means.1

The first year is always the hardest, but that doesn’t mean the second year will be easy.

When we started Minneapolis City we had a three-year plan to break even within the volunteer-run, amateur-player structure that we started with.2

It was great theoretically and, spoiler alert, in practice, but in our first year we lost money.3

READ IT ALL AT FIFTYFIVE.ONE

TALKING LIKE WE WALK: OUR BRAND

There is a simple test, just a single question, to determine if your career is something you truly love. Can you answer yes to “would you still do the work if you weren’t paid for it?”

After year two of the Minneapolis City project, the answer is yes. Branding and advertising is my jam, I do it for free, and even in my passion projects I can’t help but bring those skills into it.

The club has gotten aggressively trolled for that, for being “all hype”.

So it seems fitting to talk about the brand, the famous logo, and why us being us is the key to our success.

We started the club with no money.

That drove our launch strategy which can be summed up as: get as much attention and earned media as possible without spending any money...

READ THE WHOLE THING.

The original version was published by American Pyramid on 8/7/2017.

THE ATHLETIC BILBAO OF THE NORTH

We pride ourselves on being a community club. By local people, for local people. The Athletic Bilbao of The North.

What does that mean?

Athletic Bilbao famously only fields Basque players and, in that line, we field only Minnesotan players.

Well, what does it mean to be Minnesotan? That is a charged question in the current climate but one that we have a strong point of view on: a Minnesotan is simply someone who calls themselves Minnesotan.

Birth certificate doesn't come into it. Doesn't matter how long you have lived here. Race, class, gender or propensity to say "uff da" is irrelevant.

READ MORE.

UNDEFEATED

On being an intern, battling cancer, and building a club.

By: Kristian Evans

I remember the moment I fell in love with MPLS City very clearly. In the club’s home opener against the Croatian Eagles, Isaac Friendt, who had been dominating the entire game, made an incredible run to the outside and blew by the the poor back tasked with containing him.  Without much choice, the back took Isaac down and was quickly whistled for a red card, while the crowd cheered in approval, Jon Bisswurm, now the club’s Sporting Director, took the jubilation to the next level.  In a full on sprint, red solo cup in hand, Jon ran towards the ball that had spurted out of bounds as a result of the foul and took a running kick at it only to fall in spectacular fashion.  I think I was one of the few to see it, but that moment summed up Minneapolis City pretty well for me; we are unorthodox, and beyond strange but man, do we know how to make lower division soccer fun.

INTRODUCING OUR NEWEST DEVELOPMENT PLAYERS

Minneapolis, Minn. -- Minneapolis City SC is proud to announce its newest intake of development players, a class of players fully supported by the generosity of club members and financial supporters, and a group already double this size of last year's class.

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2017 MIDWEST REGION PLAYOFF INFORMATION

Completing the scheduling process for the 2017 season related to Minneapolis City SC, today the NPSL Midwest Region playoffs format, scheduling and tie-breaker rules.

The top two teams from each conference will make the playoffs, with the top two teams in the region as determined by points-per-game getting a bye into the 'final four.'

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MINNEAPOLIS CITY OUT OF U.S. OPEN CUP

Because Minneapolis City moved from the Premier League of America (PLA) to the National Premier Soccer League (NPSL), the club has technically violated tournament rule 202c1a and has been removed from the competition.

The Crows appealed the ruling, suggesting that the language of the United States Soccer Federation (USSF) used in discussing the spirit of the law, the point is to keep clubs from making "material changes" throughout the tournament, made it clear that the club should continue because there have been no material changes.

In fact, the club remains exactly the same.

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WELCOME JAKE MEIER

Minneapolis, Minn. -- Minneapolis City is proud to announce the signing of Minnesota Thunder Academy defender Jake Meier as a Development Player for the 2017 NPSL season, finishing a big day for the Shakopee senior as today he also formally committed to Indiana University.

Meier will be training with City before heading to Indiana for an early commitment.

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SEASON TICKET REFERRAL PROGRAM ANNOUNCED

We have incredible momentum going into the 2017 and have sold nearly as many Annual Memberships to date as we did in all of 2016. Something special is happening here.

To give back to the members who are passionately advocating on behalf of the club we are introducing a referral bonus.

Refer someone to an Annual Membership, have them use promo code WELCOME2MPLS and they will get $10 off of their membership and when they enter your name as referrer you will get a $5 merchandise credit. You get $5 for every person you refer, no limit. So start racking up those credits!

At the end of the promo period on Feb 28 we will calculate and deliver your credit.

Whoever refers the most people will get an additional $20 credit. Incentive!

CITY TO FACE PDL POWERHOUSE DES MOINES MENACE ON JUNE 3

Minneapolis, Minn. -- Minneapolis City will be traveling to Valley Stadium in Des Moines to take on one of the very best amateur teams in the country, PDL powerhouse--and vanquishers of Minnesota United in the 2014 U.S. Open Cup--Des Moines Menace.

"They were fantastic hosts last year for the pre-season scrimmages" said Managing Director Dan Hoedeman "we have a great relationship with them, and we want to test ourselves against the best."

It is a purposeful break in the NPSL North Conference schedule for City and will ensure that, like last season, the Crows are facing opposition of the highest quality.

 

Tickets will be available later in the spring online at menacesoccer.com