MINNEAPOLIS – Jan. 31, 2024 – Schell’s Brewery, a renowned name in the brewing industry, is thrilled to announce a 2-year partnership with Minneapolis City Soccer Club, solidifying a bond deeply rooted in Minnesota pride.
Schell’s Brewery, synonymous with brewing excellence and a commitment to quality, finds common ground with Minneapolis City Soccer Club, a dynamic and community-driven soccer organization comprised entirely of homegrown talent. This partnership embodies the essence of Minnesota, blending the traditions of brewing craftsmanship with the grit and determination of local athletes.
As part of the partnership, fans can look forward to exclusive events and promotions during Minneapolis City Soccer Club’s home games. Schell’s Brewery will also be the official beer sponsor, providing fans with an opportunity to enjoy their favorite brews at match after-parties and away-game watch parties.
“We are honored to join forces with Minneapolis City Soccer Club, a beacon of local talent and community pride,” said Kyle Marti, Vice President at Schell’s Brewery. “As a Minnesota-based brewery with deep roots in the state’s heritage, we are excited to support and celebrate the achievements of our homegrown athletes. This partnership signifies our shared commitment to fostering community connections and creating unforgettable experiences.”
Minneapolis City Soccer Club echoes this sentiment, expressing enthusiasm about the collaboration. “Partnering with Schell’s Brewery allows us to showcase the best of Minnesota – both on and off the field,” said Dan Hoedeman, Co-Founder of Minneapolis City SC. “With every game, we represent the talent and passion that our state embodies. Together with Schell’s Brewery, we look forward to elevating the fan experience and strengthening our ties to the community.”
The 2-year partnership between Schell’s Brewery and Minneapolis City SC is set to kick off with the upcoming season, promising fans a blend of great soccer and exceptional brews. Both organizations are eager to celebrate this collaboration with the community, reinforcing their shared commitment to Minnesota excellence.
About Schell’s Brewery: Schell’s Brewery, founded in 1860, is the second-oldest family-owned brewery in America, crafting exceptional beer for generations. Located in the scenic New Ulm, Minnesota, Schell’s continues to push the boundaries of brewing innovation while preserving its rich brewing heritage.
About Minneapolis City Soccer Club: Founded in 2016, Minneapolis City is a community-focused, supporter-built minor league soccer club that features local players taking on the best of the rest of the country in USL League Two, the premier national league at the fourth tier of the U.S. soccer pyramid, and as a regular qualifier for the U.S. Open Cup. The club plays home games at Edor Nelson Field in Minneapolis and has a proud history of on-field success, player development, and fans having an incredible amount of fun.
